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10 Modern methods to repurpose your content material + real-life examples | AWeber Get hold of US

Anybody who writes frequently, can relate to this – It takes a variety of effort and time simply developing with the precise subjects. Then on high of that you need to truly write it, and rewrite it, and rewrite it some extra.

As a content material creator, you don’t simply write for one channel, most certainly you write for a number of channels – like a weblog, e-newsletter, social media.

There are a number of objectives it’s best to attempt to obtain with something you write:

1 – Don’t be boring  
2 – Educate the reader one thing they might not know 
3 – Depart an impression that causes readers to really feel like they’ve to reply or react

Due to these objectives (actually, they’re my guidelines for writing partaking content material), there are days the place you could battle to provide you with content material concepts.

Then whenever you do have an concept, it might take you a number of hours to put in writing one piece of content material. 

But when there was a approach to make writing content material faster and simpler whereas nonetheless producing tremendous partaking content material, you’d be all for it – proper.

That’s the place repurposing content material comes into play.

On this weblog (which by the best way was repurposed from a e-newsletter), you’ll uncover 10 wonderful methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for greater engagement.

Repurpose e mail into a brand new weblog

I used to take a look at my e-newsletter content material and weblog content material as two completely different methods. Till I wrote this email again in Could. It was about methods to develop your online business with extra and higher critiques.

I assumed it might make an excellent weblog put up, so I did some key phrase analysis (which I do for all my weblog posts) and located there was a great search quantity for “methods to get Google critiques”. 

Keyword research results for how to get google reviews

To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self:  The way to get Google critiques: A step-by-step information to boosting your gross sales.

How to get Google reviews

Repurpose weblog content material for a social put up

That is the simplest approach to repurpose content material, simply pull one essential nugget of data out of your weblog and make it a social put up. Embrace the weblog put up URL to assist drive extra visitors to your weblog content material.

On this instance, I repurposed content material from a weblog put up on the “finest fonts for emails” and turned it right into a Twitter put up by highlighting the highest methods to decide on an e mail font. Plus I added a graphic displaying the highest fonts. By including the URL (as a bitly hyperlink) I used to be capable of drive further visitors to the weblog put up.

Twitter post of repurposed blog content

Repurpose weblog content material for a Thread

Or you possibly can summarize the important thing factors of your weblog with a Twitter Thread.

Right here’s an instance of a weblog put up on “methods to develop your e mail listing utilizing YouTube” that I become a Twitter Thread

Example of repurposed blog content for a Twitter thread

Make your e-newsletter a social put up

I took this newsletter the place we talked concerning the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make. 

Then I added the archive of the e-newsletter (additionally referred to as a E-newsletter Hub) so anybody, even when they weren’t on our e mail listing, might learn it.

Example of repurposing your content into a Reel

Do you know that every one AWeber accounts come outfitted along with your very personal E-newsletter Hub – here’s how you can find it.

Flip a weblog into e mail content material

Take that weblog you simply created or a few of your hottest posts and switch it into an e mail e-newsletter.

You’ve gotten a number of fast and straightforward choices for turning your blogs into e-newsletter content material (particularly in case you have an AWeber account).

Choice 1: Use the feed ingredient

In AWeber accounts there is a “feed” element within the drag & drop builder. Pull the feed ingredient into your e mail, then add your weblog URL and your most up-to-date weblog posts are robotically added to your e mail. 

You may present the picture, title, description, writer, and date for every weblog.

The feed ingredient can be used for YouTube movies and podcasts.

AWeber email feed element

Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog

While you write a protracted kind piece of content material, it may be difficult to then repurpose it into a brief kind content material similar to a e-newsletter. 

That’s when you possibly can ask AI to summarize your weblog. 

AWeber has an AI writing assistant feature constructed instantly into the e-mail message builder. Simply open up the immediate and ask AI to summarize your put up. 

Right here’s a great immediate you need to use to make sure the identical high quality is produced:

Summarize this weblog put up [blog url]. Write it in the identical tone and voice because the weblog put up. Hold the phrase rely to beneath [include how many words you want the newsletter to be] phrases.

I used this immediate within the video beneath and the outcomes had been wonderful. 

Repurpose a e-newsletter for a YouTube video

As soon as your content material’s written, you basically have a top level view for a YouTube video. Now it’s time to share your experience in a video.

On this instance, I took the newsletter about Threads that we already repurposed for social media and had one in all my colleagues create a YouTube video. 

This provides us much more methods we will use that one piece of content material for a number of completely different channels.

Repurpose a weblog for a YouTube video

Making a YouTube video from current content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.

Right here’s an instance of a weblog put up (Electronic mail design ideas: A information for non-designers) that we repurposed right into a YouTube video. 

Since weblog posts are usually an extended type of content material, you don’t need to learn it verbatim. As an alternative break your weblog put up out into sections the place you possibly can speak about key factors of your put up. 

Repurpose content material right into a lead magnet

You’ve gotten all this wonderful content material in your weblog, YouTube movies, your e-newsletter, and probably social media which you could bundle collectively to create a lead magnet. 

Begin with content material that’s driving probably the most visitors, this can be a good indicator that’s a preferred subject. 

Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to teach readers on the several types of copywriting formulation that could possibly be used to put in writing higher emails. We pulled the content material from this weblog put up titled “The three finest copywriting formulation for e mail advertising.”

Repurpose content material right into a course

Creating a web based course is a improbable approach to monetize your content material. Plus when utilizing current content material from a weblog put up, creating this course is usually a fairly fast and straightforward effort. 

To create worth to your on-line course, it’s essential to enhance your current weblog content material with supplementary supplies. These could possibly be slideshow displays, partaking movies, infographics, templates, and different help sources that cater to numerous studying preferences.

Fortunately, user-friendly platforms like Teachable and Thinkific make the whole course of of making a web based course very easy.

Right here’s an instance of a course we created in Thinkific. The course, “24/7 Email Marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.

Drawing on the wealth of knowledgeable insights accessible from our content material, we curated a exceptional studying expertise that resonates with our customers and helps them change into higher e mail entrepreneurs.

AWeber's email marketing online course

Repurpose content material for a podcast episode

Trying concepts for a podcast episode? Look no additional than your current content material. E-newsletter and weblog content material make nice subjects for a podcast. 

The very best half is you basically have an indicator on how fashionable that content material will likely be by your e mail opens and clicks or weblog visitors.

AWeber created a sequence of podcast episodes based mostly solely on the content material from this Ultimate Guide to Email Marketing.

Right here’s an instance of a type of podcast episodes:

Your flip

Repurposing content material isn’t a brand new, revolutionary technique. It’s truly a really strategic a part of a well-rounded advertising plan. However you’d be shocked what number of nice content material writers don’t apply this technique. Me included, till just lately.

So when you haven’t began repurposing your content material, no time like the current to begin. When you have been, let me know what ways you utilize.


#Modern #methods #repurpose #content material #reallife #examples #AWeber

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