Being a visitor on a podcast is a wonderful alternative to position your model in entrance of recent audiences. It builds your community and permits you to lend a voice to your thought management and experience. It may possibly even function a technique to construct an viewers on your personal podcast.
An even bigger profit, although, is that being a visitor on a podcast is normally a free advertising exercise. It requires time, effort, preparation, and promotion, however the precise reserving of the spot is normally one which requires no out-of-pocket expenditure. However the stunning factor is, many individuals fail to get the advantage of being a visitor as a result of they do not promote that particular episode to their very own audiences.
As a podcast host myself, I’m continuously baffled at how little promotion the visitors on my present do of their very own appearances. Whereas I perceive the battle it takes to reject the thought of being “boastful” or “self-promotional,” if positioned accurately the visitor podcast interview is much less about YOU and YOUR COMPANY and extra in regards to the content material it’s a must to share! This is a wonderful instance from one in every of our favourite podcasts known as “Build a Better Agency” with Drew McClellan – this episode is full of information bombs!
Being a visitor on a podcast, whatever the measurement of the podcast or the viewers, is about sharing data that will be helpful, that allows the listener to take motion or assume otherwise because of your data.
While you join emotionally with the podcast listener, you then have permission to say who you’re and what makes you particular. And that’s a inexperienced gentle to ask them to attach with you.
So, assuming your interview is sharing content material that has worth, let’s discuss in regards to the methods you will get extra mileage out of your podcast interview!
7 Greatest Methods to Promote Your Podcast Interview (as a Visitor)
While you’ve had the chance to be a visitor on a podcast, the method does not simply finish when the recording stops. The following step is determining find out how to promote your podcast look to make sure it reaches the widest viewers potential. So the place do you promote your podcast? What’s one of the simplest ways to market it?
This one ought to come as a no brainer, nevertheless it takes some strategic planning and execution.
If the podcast host doesn’t share graphics with you that you may simply share on social media, ask first. They might be keen to create some for you (in the event that they don’t have them already) in order that the branding of the present carries by means of your posts.
If not, you’ll be able to have a designer put customized graphics collectively to publish on social media. Remember that the title of the present is one factor you would publish, however you too can pull out quotes out of your interview and even behind the scenes pictures to make it extra fascinating.
If you would like one thing easy, think about creating quote photos. For these, take some memorable or insightful moments from the interview and switch them into visually interesting photos.
Be certain that to tag the podcast and/or group if you publish to social media as effectively.
As a rule of thumb, you’ll wish to schedule out a minimum of 5-7 social media posts in regards to the interview (double that for Twitter/”X” because the half lifetime of a tweet is tremendous quick!). When you’re posting on Instagram or Twitter, use related hashtags for the content material in addition to the podcast medium.
In your posts, use completely different teasers and pictures, and unfold the promotion out over a couple of weeks as to not overwhelm your viewers with the identical message.
2. Ship a particular e-mail marketing campaign to your e-mail checklist
The interview ought to discover its technique to your e-mail checklist – whether or not it’s a function in your publication, or a particular e-mail marketing campaign inviting individuals to take a look at the content material.
You possibly can select whether or not you wish to hyperlink to the episode on iTunes or the touchdown web page on the hosts’ web site, or your web site (when you occurred to embed the podcast participant by yourself web site).
3. Add to your e-mail signature
You already know that little space on the backside of every e-mail you ship out of your private or work e-mail account? That’s one of the underutilized items of promoting actual property!
Try this instance from Evolving search engine optimization, as originally posted on the Moz blog:
We ship a whole lot of e-mail messages each day. Whether or not replying to a buyer or sending a gross sales sequence, replace your signature with a name to motion to take heed to the podcast episode.
4. Create soundbites from the present content material
If the host gives you with the mp3 file, you should use it to create your personal audiograms – that are principally “audio thumbnails” that work in social media and on web sites.
Audiograms have emerged as a strong device for podcast promotion. Normally 15 to 60 seconds lengthy, they provide an attractive technique to tease out particular segments of the interview, grabbing consideration and capturing curiosity.
Moderately than merely posting a hyperlink to the interview, audiograms current a extra dynamic and charming methodology to attract listeners in. One of many benefits right here is that you may extract a number of audiograms from a single interview. This lets you showcase significantly eloquent segments or emphasize components that will be particularly useful for the viewers to listen to.
Use a service like Descript to simply flip audio clips into mp4 video recordsdata optimized for social media.
Professional tip: all the time add captions. Not solely does this make your content material extra accessible, nevertheless it additionally ensures that even when somebody is scrolling with out sound, your message nonetheless will get throughout.
5. Transcribe the interview and create a weblog publish.
Audio content material remains to be not as simply listed as written content material (although with automated transcripts on platforms like YouTube, that is enhancing) – so it pays to have the interview transcribed and crafted right into a weblog publish. Right here you too can hyperlink out to assets talked about throughout the interview, or different data that the present deems related.
Once more, right here instruments like Descript present a simple technique to extract automate transcripts out of your audio recordsdata, and permit you to edit out filler phrases (and even repair misspoken phrases).
For max effectiveness, you’ll wish to additionally embed the audio file in case the reader decides they do wish to pay attention to indicate as an alternative of studying it.
From there, you’ll be able to even create a abstract of the interview or establish key moments, to be used in different promotions. That is the kind of textual content processing process that ChatGPT excels at, so you’ll be able to pace up the extra mundane components of promoting.
Studying to repurpose content is extra than simply copying textual content from one place to the following, so ensure you’re doing it successfully.
6. Deploy the interview as a useful resource in your gross sales course of
Top-of-the-line components of a podcast interview is the realness of the content material. The listener will get a really feel on your character and experience as in the event that they have been within the room with you. When you’ve ever listened to somebody on a podcast, after which met them in individual, it’s like assembly an outdated pal as a result of your mind has already registered that voice as a trusted authority.
Due to this, podcast interviews needs to be leveraged within the gross sales course of. Use them as follow-up with prospects who might have gone silent, or as an introduction to an organization who might profit out of your companies.
Take into account the next instance:
The important thing to this is considering the present prematurely so you’ll be able to body the interview and subject.
For instance, if one of many Easy Strat crew members was on a podcast speaking about how we used HubSpot to develop our net site visitors by over 200% in 2017, that will be a superb piece of content material to ship to a potential shopper who was contemplating our HubSpot advertising companies.
You possibly can create a web page in your web site to deal with these podcast interviews, which is helpful as a result of if you ship the episode to a contact, they’ll come to your web site to pay attention fairly than heading to iTunes, Google Play, or different podcast host suppliers.
7. Give different corporations and contacts a shout out in your interview
While you’re recording the interview, see when you can sneak in mentions of different (non-competitive) manufacturers or contacts. This lets you tag them as soon as the interview airs and also you could possibly rating some extra promotion from their firm as effectively.
Liked recording this #podcast episode with @GinaTrimarco! We talked thought management, advertising, and course of. Plus we gave a shout out to a few of my favourite reveals (@HowIBuiltThis @DrewMcLellan @S_M_Examiner) pic.twitter.com/HFnWXMF1Xz
— Ali Schwanke (@alischwanke) January 23, 2018
This can be a hack for certain, however must be considered prematurely!
Selling your podcast episode has long-term advantages too
Because the writer talks about on this article on Forbes about being a good podcast guest, you’ll discover that podcast hosts LOVE when visitors promote their interview. And when completed proper, it simply would possibly land you on the “high favourite visitors” lists and open doorways to extra connections and invites.
To make sure you’re going to be one in every of their favorites, right here’s a fast overview of the way you would possibly promote your visitor podcast interview:
- Promote on social media (a number of instances)
- Ship as an e-mail marketing campaign
- Add to your e-mail signature
- Create quick soundbites
- Transcribe the interview and craft a weblog publish
- Deploy it in your gross sales course of
- Give different corporations a shout out
Nonetheless on the lookout for extra concepts? Tweet us your question about the way you would possibly promote your podcast episode, and we’ll you should definitely tweet a couple of concepts again!
#Visitor #Podcast #Methods #Promote #Interview
