Chelsea have confirmed a shirt sponsorship cope with sports activities expertise firm Infinite Athlete till the tip of the 2023-24 season in a deal value a reported £40 million ($49m).
The west London membership began the marketing campaign and not using a shirt sponsor following the expiry of a cope with telecoms group Three.
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The brand of Infinite Athlete — which provides an built-in platform protecting every part from broadcast viewing to athlete efficiency — will seem on the entrance of the Chelsea males’s and ladies’s groups’ taking part in kits and coaching equipment sleeve, the membership introduced on Saturday.
“We now have a like-minded associate in Infinite Athlete,” Chelsea Chief Govt Chris Jurasek said in a statement.
“The velocity at which our relationship has grown, alongside the evolution of Infinite Athlete’s enterprise, made this an apparent extension to our partnership.”
The shirts with the brand new sponsor will likely be worn for the primary time when Chelsea start the hunt for a fifth consecutive Women’s Super League title towards London rivals Tottenham Hotspur at Stamford Bridge on Sunday.
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