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HomeEducationFeeling B2B Video Interviews: 5 Prime B2B Advertising Insights From #MPB2B Audio...

Feeling B2B Video Interviews: 5 Prime B2B Advertising Insights From #MPB2B Audio system Acquire US

What do 5 of right now’s main B2B entrepreneurs love about advertising and this 12 months’s large MarketingProfs B2B Forum 2023 occasion happening October 4 – 6 in Boston and on-line?

Our founder Lee Odden took the chance to ask these questions and plenty of others to 5 distinctive B2B entrepreneurs who can be talking throughout #MPB2B subsequent week, which we’ve gathered collectively right here in our “Feeling B2B” video interview sequence.

Be part of Lee as he explores all of it with visitors Joe Pulizzi, founding father of Content material Advertising Institute and The Tilt, Pam Didner, vice chairman at Relentless Pursuit, Ahava Leibtag, president at Aha Media Group, Wil Reynolds, vice chairman of innovation at Seer Interactive, and the one and solely Ann Handley, chief content material officer at MarketingProfs.

“Feeling B2B” is created by TopRank Advertising in partnership with MarketingProfs B2B Discussion board, which is slated to function these 5 together with greater than 150 of the brightest minds within the B2B advertising business.

Now let’s watch, be taught, and prepare for #MPB2B — and remember to additionally catch Lee’s personal session on Thursday, October fifth at 4:05 p.m. Japanese, presenting “How to Elevate B2B Marketing Results with the Influence Trifecta.”

1 — Joe Pulizzi

Within the first of our Feeling B2B interviews, Joe explores what he loves essentially the most about B2B advertising, the connections between dwell occasions and content material, the highest B2B advertising classes he’s discovered throughout his profession, and provides up a preview of his #MPB2B presentation on unconventional approaches to content material advertising.

“If we did marketing correctly, if we published the right content to the right person and focused on their needs and pain points, we could truly make a difference in their lives.” — Joe Pulizzi @JoePulizzi Click To Tweet

Catch Joe’s session at #MPB2B on October 5 at 2:50 p.m. Japanese, exploring “5 Unconventional Content Marketing Approaches.”

Try the complete interview transcription and extra in our “B2B Advertising Skilled Interview Sequence: Feeling B2B with Joe Pulizzi #MPB2B” article.

2 — Pam Didner

Watch Pam as she shares with Lee her perception on the significance of feelings and discovering pleasure in B2B advertising, her longtime involvement with #MPB2B, the ability of unity within the B2B advertising neighborhood, and what she loves about B2B advertising.

“Can you find joy in B2B marketing and find joy in what you do? I think that’s a very important emotion and experience when you do your job.” — Pam Didner @PamDidner Click To Tweet

Catch Pam’s two periods at #MPB2B,  on October 4 at 9:00 a.m. Japanese, exploring “How to Build a Successful GTM Marketing Plan,” and on October 5 at 4:05 p.m. when she’ll present “How to Demonstrate Marketing ROI.”

Try the complete interview transcription and extra in our “B2B Advertising Skilled Interview Sequence: Feeling B2B with Pam Didner #MPB2B” article.

3 — Ahava Leibtag

Within the third episode of our Feeling B2B video interview sequence Ahava seems to be at discovering pleasure in B2B advertising, the nuances that separate B2C from B2B content material experiences, the ability of utilizing plain language, what she’s wanting ahead to essentially the most at this 12 months’s #MPB2B occasion, and far more.

“To me, B2B is a little more layered — it’s a little more nuanced. Also quite frankly, sometimes from a content perspective I find it more challenging.” — Ahava Leibtag @ahaval Click To Tweet

Catch Ahava’s two periods at #MPB2B, on October 5 at 7:30 a.m. Japanese, exploring “Using Pop Culture in B2B: Expert-Led Roundtables,” and later that day at 10:45 a.m. when she’ll current “Plain Language Is Preferred… Even by PhDs.”

Try the complete interview transcription and extra in our “B2B Advertising Skilled Interview Sequence: Feeling B2B with Ahava Leibtag #MPB2B” article.

4 — Wil Reynolds

Watch Wil as he shares his perception on the significance of nurturing, perseverance, and embracing complexity, the parallels between working and advertising, what he loves about B2B advertising, and lots extra.

“What I love about B2B is it makes you have to stretch more as a marketer, to say, ‘How might I be able to answer your questions?’.” — Wil Reynolds @WilReynolds Click To Tweet

Catch Wil’s session at #MPB2B on October 6 at 8:30 a.m. Japanese, exploring “Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution.”

Try the complete interview transcription and extra in our “B2B Advertising Skilled Interview Sequence: Feeling B2B with Wil Reynolds #MPB2B” article.

5 — Ann Handley

The finale of “Feeling B2B” comes from Ann, who shares her pleasant takes on this 12 months’s large #MPB2B occasion, the mixing of generative AI in content material creation and her journey by means of constructing a relationship with this new instrument, what she loves about B2B advertising, and far more.

“I think the evolution of B2B marketing — the way that it constantly challenges us as B2B marketers — is one of the things that truly keeps me engaged and energized.” — Ann Handley @MarketingProfs Click To Tweet

Ann will kick off #MPB2B in type along with her not-to-be-missed “Opening Remarks with Ann Handley” on October 5 at 8:30 a.m.

Try the complete interview transcription and extra in our “B2B Advertising Skilled Interview Sequence: Feeling B2B with Ann Handley #MPB2B” article.

Get Prepared To Begin Feeling B2B At #MPB2B

We hope you’ve discovered loads of useful take-aways from our “Feeling B2B” video interview sequence, and thank Joe, Pam, Ahava, Wil, and Ann for taking the time to share so many insights with us.

That can assist you get much more out of subsequent week’s stellar #MPB2B occasion, remember to additionally take a look at Lee’s “Feeling B2B in 2023 – Prime 10 Causes to Attend MarketingProfs B2B Discussion board,” and we stay up for seeing you on the occasion.

Concerning the creator

Lane R. Ellis has over 39 years’ expertise working with and writing concerning the Web. He writes for and manages all the posts on the award-winning TopRank B2B Advertising Weblog. Earlier than becoming a member of the crew right here as Social Media and Content material Advertising Supervisor, Lane spent greater than a decade as Lead Editor for the distinguished convention agency Pubcon. When he isn’t writing about B2B advertising developments, Lane enjoys distance working (he is accomplished 11 marathons together with two ultra-marathons to this point), genealogical analysis, cross-country skate snowboarding, vegetarian cooking, and spending time along with his great spouse Julie Ahasay and their cats Kukla, Tornado, and Arlo in lovely Duluth, Minnesota.


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