HomeNewsFirearm Trade Giants Sued For Gun Memes Get hold of US

Firearm Trade Giants Sued For Gun Memes Get hold of US


Do you know you can be sued for posting gun memes? Nicely, perhaps not you, however firearm manufacturers can. 

In Lowy V. Daniel Protection et al. Karen Lowy of Washington D.C. is suing a really lengthy checklist of firearm and firearm accent producers as a result of the businesses’ merchandise had been owned by (not essentially utilized by, simply owned by) a would-be mass shooter. 

A big a part of her case rests on the truth that many of those manufacturers have advertising and marketing departments that put up gun memes.   

The named defendants embrace: 

  • Daniel Protection
  • Fab Protection
  • Fab Manufacturing 
  • Bravo Firm USA
  • Loyal 9 (Sons Of Liberty Gunworks)
  • Fostech
  • Listening to Safety, LLC (Griffin Armament)
  • Centurion Arms
  • Magpul Industries
  • Federal Cartridge Firm 
  • Vista Out of doors
  • Fiocchi Of America
  • Fiocchi Munizioni S.P.A
  • Starline Brass
  • Surefire
  • Torkmag

And 20 extra unnamed defendants. 


Lowy was the unlucky sufferer of a mass shooter. Whereas ready to select up her daughter on the Edmund Burke Faculty in Washington D.C., a shooter opened fireplace from a close-by house window. Firing over 200 rounds on the college and pick-up space, the shooter killed nobody however wounded 4, together with Lowy. 

The shooter then killed himself as police arrived.

In response to the lawsuit, Lowy solely survived the assault after being resuscitated twice by emergency medical groups. There is no such thing as a doubt that Lowy is a sufferer on this matter and that she suffered enormously.

Nonetheless, the lawsuit claims that the shooter solely turned a shooter due to advertising and marketing created by and posted by the named defendants. Mainly, the whole gun trade. 

From the filed grievance:

“The mass capturing at Edmund Burke Faculty (the “Taking pictures”) was the foreseeable and completely preventable results of a sequence of occasions initiated by Daniel Protection et al. For years, these producers have deceptively and unfairly marketed their assault rifles, rifle equipment, and ammunition in methods designed to attraction to the impulsive, risk-taking tendencies of civilian adolescent and post-adolescent males—the identical class of customers Defendants have watched, time after time, commit the kind of mass capturing that unfolded once more on the Edmund Burke Faculty.”

The grievance goes on to reiterate this level a number of occasions. That is, after all, moronic. It’s the identical lie dressed up barely in a different way. Blaming media for individuals’s evil. Dungeons & Dragons don’t lead individuals into the occult, video video games don’t make individuals violent, and gun memes don’t make mass shooters. 

Moreover, a lot of the components and equipment talked about within the grievance weren’t used within the precise capturing. They had been discovered on the house of the shooter. To paraphrase Brandon Harra, that’s like getting run over by somebody driving a Kia after which suing Ford and Toyota as a result of the driving force had an F-150 and a Tacoma at their storage. 

What really boggles the thoughts is how a lawyer who went to regulation college and handed the state bar can actually current gun memes as proof.


Lowy’s swimsuit contends that:

“These ads are particularly salient for—and are focused to draw—troubled younger males interested in violent fight, rising the danger that these younger males will use Defendants’ lethal weapons, weapon equipment, and ammunition to perpetrate mass violence.”

For proof, her attorneys have submitted numerous advertising and marketing posts made by a variety of the defendants. A small pattern of these ought to offer you a broad concept of the madness they’re making an attempt to say.

Beginning off by bashing Daniel Protection for… current, the grievance bemoans the actual fact the corporate made posts that includes operators holding Daniel Protection rifles. 

Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US

From the grievance:

“’Saturdays are for the boys.’ All of those ads encourage civilians, and notably ‘boys’ and younger males just like the Shooter, to reenact military-style workouts with Daniel Protection’s weapons. And Defendant Daniel Protection particularly makes use of hashtags to attraction to impressionable and violent younger males just like the Shooter, together with #gunporn and #cqbr (i.e., ‘shut quarter battle receiver,’ an adaptation of the M4 rifle utilized by the navy in shut fight), whereas selling its rifles for on a regular basis use with captions like ‘MK18 Monday.’” 

Torkmag and Fiocchi dared to put up a meme and a zombie survival tip.

Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US
Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US

What regular individuals would see as healthful content material selling household, the outside, secure looking, and educating the subsequent era has been twisted by the grievance into an try to radicalize youth. Jessie Giddens is, so far as I can inform, a mommy blogger who posted an image of her and her youngster. This was reposted by Fiocchi USA. 

Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US

Starline Brass is accused of “painting[ing] these lethal merchandise as actually youngster’s play by explicitly evaluating bullets to crayons” as a result of they posted this on Nationwide Crayon Day (March thirty first.)

Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US

There are actually dozens of those within the grievance. From calling out Submit Malone for holding one of many defendant’s rifles to memes about 80% lowers to dragging Name Of Responsibility into this as a result of they use fashions of actual rifles within the online game. 

Every of those is a nonsensical assault on protected speech. 


This swimsuit is ongoing and actually has solely simply began to warmth up. Hopefully, we’ll see this rapidly dismissed. 

Whereas the truth that Lowy and others had been wounded by a madman with a gun, it’s laborious to say that Lowy isn’t being made a sufferer a second time by attorneys pushing an insane narrative.

That is one more occasion the place the courts are being weaponized in opposition to the firearm trade and in opposition to the armed citizenry as an entire.

Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US

If you wish to learn the whole grievance, here is the link.

For some authorized perception, Washington Gun Law has an important video.

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Firearm Trade Giants Sued For Gun Memes Get hold of US Obtain US

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