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In my article on the 16 firms dominating Google I ranked DotdashMeredith because the third greatest media goliath on the web.

Finally examine, Google sends greater than 500 million clicks every month to the 49 websites that we monitor for them. A number of the greatest websites of their portfolio embrace:

  • Investopedia (Finance)
  • Individuals.com (Information & Media Publishers)
  • AllRecipes (Meals and Drink)
  • VerywellHealth (Well being)
  • TheSpruce (House and Backyard)
  • The Spruce Eats (Meals and Drink)
  • SimplyRecipes (Meals and Drink)
  • Leisure Weekly (Arts & Leisure)

Till very lately we had been monitoring 50 websites for them, however they’ve gone forward and redirected an unimaginable area in Parenting.com, to a different unimaginable area at Mother and father.com.

In the event you carry out a web site: search on Google you may nonetheless see a whole lot of pages exhibiting up from earlier than the redirect:

In the event you have a look at the second end in that screenshot, it seems to be like DotdashMeredith have left some type of staging web site open to Google.

The pages on the staging web site nonetheless load and don’t redirect you to domains’ new dwelling at Mother and father.com.

I think about that isn’t what they wished to occur, however that isn’t the one “subject” I wished to level out.

We will additionally see that they didn’t redirect each single URL from Parenting.com over to Mother and father.com. This is sensible, as Mother and father.com has been round for years and this isn’t only a title change.

They’re primarily consolidating two web sites into one, which implies they most likely needed to spend time ensuring that they weren’t including content material to the “new” area that they have already got articles overlaying.

What’s unusual to me nonetheless is that in the event that they determined to not redirect a URL like for like, you don’t land on a related alternate article or a sexy 404 web page.

As a substitute, you see this:

Get the web optimization Secrets and techniques Our Business-Main Shoppers Pay Us to Discover Acquire US Obtain US

Once more, I think about that is one thing they’ll need to care for.

Earlier than I proceed I need to make clear that this isn’t a criticism of the staff at DotdashMeredith or the SEOs working for them in any approach.

They’re completely dominating Google…they know what they’re doing. And whereas the redirect occurred final month (June seventh, in keeping with the Web Archive), it’s attainable they’re nonetheless engaged on deciding what to do with the entire content material on the earlier area.

If something it exhibits that merging two domains is a process that entails a whole lot of steps and isn’t so simple as it might sound on the floor.

On one hand I’m somewhat shocked that an organization dominating Google with so many various web sites is now consolidating two of them collectively.

Alternatively, I already identified on level #9 of this text that they’ve consolidated different websites lately as nicely.

On the finish of 2022 they redirected TheBalance.com, TheBalanceSMB.com and TheBalanceCareers.com to a beforehand unused area at TheBalanceMoney.com.

That’s three websites, which Ahrefs estimated had been every getting no less than a million guests per thirty days from Google, redirected to a model new area.

The DotdashMeredith staff aren’t afraid of experimenting and attempting issues out.

Parenting.com is such an unimaginable area that it appears a disgrace it’s going to spend the following few years of its life (no less than?) merely redirecting elsewhere, however on the finish of the day it’s theirs to do with as they want.

Visitors to the positioning has additionally been on a sluggish however regular decline over the previous yr, no less than in keeping with Semrush estimates.

Get the web optimization Secrets and techniques Our Business-Main Shoppers Pay Us to Discover Acquire US Obtain US

Visitors to Mother and father.com has additionally been on a sluggish decline, however their site visitors numbers are within the tens of millions, which is probably going why it was chosen as the positioning to redirect to, fairly than from.

I’ve a sense this isn’t a large enough story for DotdashMeredith to speak about on their subsequent earnings name (they’re a part of publicly listed $IAC) however I’ll let you realize in the event that they do say something associated.

We’re a small bootstrapped staff, attempting to share a number of the finest web optimization insights and area of interest alternatives on the web. Clicking the guts tells us what you take pleasure in studying. Social sharing is appreciated (and at all times observed). – Glen Allsopp

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