The Duct Tape Marketing Podcast with John Jantsch
On this episode, I focus on my framework for making a one-page advertising and marketing technique known as the Duct Tape Advertising and marketing Snapshot. The framework is split into 3 core components: model technique, development technique, and buyer technique. Inside every element, I ADRE, comparable to mission, imaginative and prescient, values, excellent shopper definition, distinctive worth proposition, advertising and marketing channels, lead seize, lead nurture, trust-building, lead conversion, buyer onboarding, buyer expertise, buyer retention, buyer growth, buyer referrals, and accomplice referrals.
Key Takeaways
- The Duct Tape Advertising and marketing Snapshot is a one-page framework for making a advertising and marketing technique.
- The framework is split into three core components: model technique, development technique, and buyer technique.
- Every ingredient has a number of parts that should be addressed to create a complete advertising and marketing technique.
- The framework helps companies simplify and manage their advertising and marketing technique.
Chapters
[00:00] Introduction to the Duct Tape Advertising and marketing Snapshot
[02:24] The Three Core Components of a Advertising and marketing Technique
[03:15] Addressing the Key Elements of Model Technique
[05:36] Constructing a Development Technique: From Consciousness to Lead Conversion
[09:48] Mapping the Buyer Journey within the Buyer Technique
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