HomeEducationInstagram Hashtags: The Full 2022 Information (+120 Concepts) Acquire US

Instagram Hashtags: The Full 2022 Information (+120 Concepts) Acquire US

Method again in August of 2007, whilst you have been singing alongside to Umbrella (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the thought of “utilizing #(pound) for teams.”

Twitter’s response? It was too nerdy and would by no means catch on.

Welp, 15 years later and hashtags are staples in social media platforms, particularly on Twitter, TikTok, and what we’ll be speaking about as we speak: Instagram.

Learn on to discover ways to harness the ability of Instagram hashtags to develop your following, have interaction your viewers, and construct your model.

Desk of contents

Instagram hashtags 101

What’s a hashtag?

A hashtag is a phrase, phrase, or acronym with the pound image (#) in entrance of it. On social media platforms, in case you faucet or click on on a hashtag, you’ll be proven the entire posts on that platform containing that hashtag. This makes it straightforward for customers to categorize their content material and to search out particular content material within the huge sea of social posts. Hashtags might be discovered on the most well-liked social media platforms, together with:

  • Instagram
  • Fb
  • LinkedIn
  • TikTok
  • Twitter

Why use Instagram hashtags?

Whereas different social media platforms assist hashtags, Twitter and Instagram are actually those the place hashtagging is an important. Listed here are a few of the many advantages of utilizing Instagram hashtags.

  • Develop your attain. Hashtags make your Instagram posts, Reels, and Tales discoverable by customers of their common Instagram meanderings, supplying you with a number of avenues for publicity to a bigger viewers.
  • Enhance engagement. Instagram posts that use hashtags achieve a 12.6% increase in engagement in comparison with these with out. One other supply says 29%.
  • Construct your following. As a result of hashtags provide help to to get found by area of interest audiences, they provide help to to get extra Instagram followers—high quality followers which have the potential to turn out to be prospects.
  • Strengthen your model: Between branded hashtags that encourage user-generated content material and simply flat-out humorous hashtags that serve solely aesthetic functions, hashtags play a task in expressing your model voice and even constructing belief.

instagram hashtags improve engagement 29-79%

Image source

add hashtags on Instagram

Including a hashtag on Instagram is actually as straightforward as placing the pound image in entrance of a phrase or phrase! That is additionally the way you add hashtags to YouTube movies. Listed here are a number of facet notes:

  • No punctuation. Don’t embrace punctuation or areas in your hashtag. For instance, #don’t-hate or #do-not-hate won’t work. #donthate will.
  • Make it clear. It may assist to capitalize the primary letter of every phrase in hashtagged phrases for simpler comprehension (for instance, #findyourpassion vs #FindYourPassion. Observe that capitalization doesn’t change the place the hashtag hyperlinks to.
  • Double-check it. At all times search the hashtag first to ensure it’s not related to one thing inappropriate. Generally, combining phrases with out areas makes new phrases you didn’t intend.
  • Don’t repeat hashtags. Utilizing the identical hashtag twice in a submit doesn’t improve your probabilities of getting found or exhibiting up increased in searches.

Kinds of Instagram hashtags

There are all types of hashtags to make use of on Instagram:

  • Location hashtags: These are important for local social media marketing and might help you appeal to close by prospects. Observe that including a location hashtag will not be the identical as adding a location on Instagram!
    • #detroitrealestate
    • #landscaperboston
  • Widespread hashtags: These are sometimes super-broad, in order that they aren’t seemingly to usher in essentially the most related engagement however they might help you get publicity nonetheless.
    • #waybackwednesday
    • #dogsofinstagram
  • Trending hashtags: These hashtags emerge from present occasions of various tones.
    • #marchmadness2022
    • #quarantineworkout
  • Branded hashtags: Companies usually create hashtags distinctive to their identify or a particular marketing campaign to encourage engagement and user-generated content material.
    • #goldiesquad (@goldieblox)
    • #myDSW (@dsw)

instagram hashtags - example of branded hashtag

What number of hashtags on Instagram?

Instagram lets you use as much as 30 hashtags, and whereas traditionally we’ve been suggested to make use of round 10, new information from Later reveals that 20-30 hashtags is definitely the best way to go (for Feed posts). Right here’s what they suggest:

  • Use 20 hashtags for optimum attain price.
  • Use 30 hashtags for optimum engagement price.

graphs showing how many hashtags to use on instagram

Image source

However don’t drive it. In case your submit doesn’t want 30 hashtags, don’t go looking for them. Keep in mind, your aim is to not present up in each search, it’s to point out up in the suitable searches.

cover Instagram hashtags

In case your submit is, certainly, worthy of 20-30 hashtags, there are a number of methods to cover them in order that they don’t litter up your submit.

  • Put them in a remark. Embrace just some in your Instagram caption after which put the remaining in a remark in your submit.
  • Push them down. Write your caption, then create new strains with only a interval on every line. As soon as there’s sufficient white area after your caption, paste in your hashtags.
  • Cowl them. In Instagram Tales, you can also make your hashtag textual content colour the identical as your background, or cowl it with a sticker.

how to hide instagram hashtags

Image source

use hashtags on Instagram

Hashtags are a strong instrument to advertise your Instagram account at no cost. Listed here are some methods to make use of hashtags on Instagram.

1. Deal with them like key phrases

Hashtags are the key phrases of Instagram website positioning. You’ll need to use a mixture of high-volume hashtags that will help you achieve broad publicity, in addition to lower-volume however higher-intent hashtags to draw potential followers and prospects. Hashtag analysis instruments (which we’ll cowl beneath) might help with this, however it’s additionally intuitive. For instance:

  • Broad, low intent: #landscaping, #yard
  • Much less broad, medium intent: #landscapinghouston, #residentiallandscape
  • Particular, excessive intent: #landscapingserviceshouston

examples of instagram hashtags

2. Save a default checklist

When you shouldn’t repeat hashtags in the identical submit, you’ll be able to (and may) repeat hashtags that work in numerous posts. Hold a observe useful so you’ll be able to simply copy and paste them into your posts.

However bear in mind. Relevancy is essential. Take away hashtags out of your checklist the place it doesn’t apply. If somebody is exploring a hashtag and your tremendous irrelevant submit pops up, it’ll make your model look unreputable, untrustworthy, and/or determined.

3. Create your individual hashtag campaigns

A number of the greatest Instagram advertising and marketing campaigns are hashtag-based. Take the unforgettable #IceBucketChallenge. The advertising and marketing workforce for the ALS Affiliation was in a position to increase consciousness with this hashtag marketing campaign, however in addition they raised a considerable sum of money ($115 million to be precise!). Take into consideration how you are able to do one thing comparable by getting your followers to WANT to make use of your hashtag, which can assist unfold model consciousness about your enterprise to different Instagrammers.

Hashtags campaigns don’t at all times must be short-lived contests or traits. In actual fact, a few of the most profitable branded hashtags are the timeless ones, like Chewy’s #petsbringustogether.

chewy's hashtag campaign #petsbringustogether

4. Create an evergreen branded hashtag for UGC

Take the hashtag created by the sneaker firm, Allbirds. Slightly than utilizing generic hashtags on each submit, they use #weareallbirds, and glad prospects use it as properly to share their new kicks!

example of branded instagram hashtag

Ideas for making a branded hashtag on Instagram:

  • Make it distinctive. Be particular and embrace your model identify
  • Make it straightforward to recollect. If a hashtag is simply too lengthy and sophisticated like #wordstreammakesadvertisingeasy, your followers gained’t bear in mind or use it.
  • Test it. At all times search the hashtag to ensure it’s not already getting used, or worse, used for one thing inappropriate or insensitive.

5. Use hashtags for giveaways

Run an Instagram giveaway asking entrants to take an image, tag your enterprise, and use a particular hashtag. Not solely does it make it simpler so that you can monitor entries, however it will probably provide help to populate your branded hashtag with superior content material.

how to use instagram hashtags - hashtag contest example

6. Create a hashtag problem

Hashtag challenges join your followers and construct a neighborhood round your model. Right here is a good instance from Lululemon UK and Stava, which partnered to run a enjoyable problem encouraging followers to finish a 40-80K run and tag their Instagram posts #4080challenge.

However as I’ve stated earlier than, at all times verify the hashtag. For those who search #4080challenge on Instagram, you get extra automobile outcomes than runners.

how to use instagram hashtags - search hashtag results

#4080challenge…a Lululemon marketing campaign and a automobile

7. Tag different manufacturers

Along with tagging different manufacturers in your Instagram posts, use their branded hashtags too. It’s a great way to assist different companies of their Instagram advertising and marketing methods, and also you by no means know—they simply may function you or use your hashtag to return the favor.

Instagram hashtag post with yogurt and granola


Need extra inspiration? Take a look at these 157 Genuine Fall Hashtags to Harvest Extra Prospects.

8. Comply with hashtags

There are a number of hashtags it’s best to observe on Instagram.

  • Your personal branded hashtags: To remain on high of engagement and monitor your fame. Customers might not at all times tag your enterprise in the identical submit the place they use your hashtag.
  • Your opponents’ hashtags: To maintain tabs on them.
  • Trade hashtags: To remain on high of reports and traits in your area of interest.

To observe a hashtag, merely search that hashtag and choose the “observe” button in search outcomes.

discover hashtags on Instagram

To use hashtags in your Instagram content material in a significant and efficient method, it is advisable do your analysis. So the place to begin? Listed here are a number of concepts…

Hashtag analysis instruments

There are tons of Instagram hashtag mills on the market—like All Hashtag and Sistrix—that may generate related hashtags and offer you some information on what hashtags are standard.

instagram hashtags generator - sistrix

Instagram search

Sort hashtag concepts into the Instagram search bar and see what auto-fills. Simple peasy.

instagram hashtag tools - instagram search

Test your opponents

Control your opponents and trade influencers. For those who’re undecided what tags can be price utilizing, simply check out what others are utilizing efficiently in your trade, That offers you start line from which to mildew your individual technique.

Instagram hashtag analytics

It’s time to speak reporting. You possibly can’t know in case your hashtags are bettering your social media advertising and marketing with out the numbers. Fortunately, you have got a lot of instruments at your disposal. Listed here are precisely three.

1. Instagram Insights

First up is Instagram’s analytics. You can access this on mobile if you have an Instagram business account. You can also view an individual post’s hashtag performance by tapping “View insights” under that post.

instagram hashtag analytics


2. Sprout Social

If you are looking to get a bit more detail on individual hashtag performance, it might be worth investing in another reporting tool that digs into the details, like Sprout Social. This strong social reporting instrument will permit you to generate Instagram hashtag efficiency reviews to do a wide range of issues, together with:

  • Examine your most used Instagram hashtags to those that get essentially the most engagement.
  • See how branded hashtags carry out relative to broader hashtags.
  • Use their tagging function to construct campaign-specific hashtag reviews.
instagram hashtag tracking tools

3. Iconosquare

Whereas the pricing is a bit increased for Iconosquare, there’s a ton you are able to do, from scheduling social posts, monitoring and responding to feedback, and accessing detailed analytics all from one place.

In relation to hashtag monitoring, this instrument gives fairly subtle analytical information with regard to hashtag engagement and whether or not or not sure hashtags are contributing to model and/or marketing campaign development.


For extra, see Brand24’s list of hashtag trackers.

The most well-liked Instagram hashtags of all time

Widespread hashtags aren’t going that will help you to face out, however they’ll’t damage in supplying you with some publicity. Plus, they’re “seed” hashtag that you could modify for relevancy.

Acording to Hootsuite, listed here are the 20 hottest Instagram hashtags:
  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #vogue (812.7M)
  4. #photooftheday (797.3M)
  5. #stunning (661.0M)
  6. #artwork (649.9M)
  7. #pictures (583.1M)
  8. #glad (578.8M)
  9. #picoftheday (570.8M)
  10. #cute (569.1M)
  11. #observe (560.9M)
  12. #tbt (536.4M)
  13. #followme (528.5M)
  14. #nature525.7M
  15. #like4like (515.6M)
  16. #journey (497.3M)
  17. #instagram (482.6M)
  18. #type (472.3M)
  19. #repost (471.4M) ( repost on Instagram right here!)
  20. #summer season (454.2M)

Keep in mind, one of the simplest ways to make use of these hashtags is for inspiration—not for hashtag stuffing.

Day by day Instagram hashtags

We even have a whole submit on hashtags for every day of the week, but here’s a super-distilled version:

  • Monday: #mindfulmonday, #mondaymood, #mondayquotes
  • Tuesday: #tooltiptuesday, #traveltuesday, #tuesdaytrivia
  • Wednesday: #waybackwednesday, #wellnesswednesday, #woodworkingwednesday
  • Thursday: #throwbackthursday, #thankfulthursday, #thursdaythought
  • Friday: #fearlessfriday, #flashbackfriday, #featurefriday
  • Saturday: #saturdaysweat, #saturdayselfie, #saturdaysale
  • Sunday: #sundayfunday, #spotlightsunday, #sundaysweets

best instagram hashtags - #thursdaythoughts


Instagram hashtags for growth

The best Instagram hashtags to use for growth are those that are specific to your niche. You can then modify them to include your location or even business name. Steph has you covered with over 300 more industry-specific hashtags to make use of in your posts, however right here’s a style:

  • Actual property: #newlisting, #openhouse, #mortgagetips, #townhouse
  • Schooling: #highered, #virtuallearning, #alumni, #go[schoolname]
  • Automotive: #carsforsale, #cardealership, #collisionrepair, #tirerotation
  • Healthcare: #getyourcheckup, #telehealth, #cancerawareness, #hearthealth


instagram hashtags for business - #carmechaniclife

#carmechaniclife…not proven within the picture as a result of hiding trick talked about above

Psychological well being hashtags

#stigmafree, #mentalhealthadvocate, #mentalhealthawareness, #anxietyisreal, #endthestigma, #selfcare, #acceptyourself, #gowithin, #mindsetshift, #selfacceptance, #youareworthy, #healthyboundaries, #itsokaytonotbeokay

mental health hashtags for instagram


Range & inclusion hashtags

#empowerment, #inclusion, #socialimpact, #neighborhood, #loveislove, #accessible, #disabilityawareness, #diversityequityinclusion, #pleasure, #blacklivesmatter, #allmeansall, #bettertogether, #unityindiversity, #loveforall, #minorityowned, #veteranowned, #womanowned, #blackowned

diversity and inclusion instagram hashtags

Small enterprise Instagram hashtags

#shoplocal, #buylocal, #supportsmallbiz, #familyowned, #smallbusinesssaturday, #smallbusinessweek, #smallbusinesslove, #smallbusinesstips, #smallbusinessowner, #handmade, #handcrafted, #etsyshop

small business hashtags on instagram

Motivating hashtags

#hustle, #motivationonoftheday, #ifnotyouwho, #justdoit, #alwaysbekind, #workhard, #bebolder, #nevergiveup, #walkyourtruepath, #starttoday, #carpediem, #ifnotnowwhen, #accountability, #bethechange

motivating instagram hashtag examples#bethechangeyouwanttosee

Begin utilizing hashtags on Instagram

Who knew that one image might maintain the ability to develop your attain, appeal to extra followers, and develop your enterprise? Oh and I virtually forgot—maintain these in your again pocket for when the timing is correct:

#Instagram #Hashtags #Full #Information #Concepts

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