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HomeEducationMattel CEO Claims Its Barney Film Will not Be Bizarre Receive US

Mattel CEO Claims Its Barney Film Will not Be Bizarre Receive US

Even earlier than the Barbie film grew to become one of many greatest movies of 2023, it was clear Mattel was going to make use of that as a leaping off level to carry extra of its toys to the silver display screen. The corporate’s by no means been shy about what toys are getting the film therapy, with probably the most well-known of the bunch being one targeted on Barney the Purple Dinosaur that can star Nope’s Daniel Kaluuya.

Lately, Mattel CEO Ynon Kreiz touched on that movie, at present titled Barbie & Mates. In an interview with Semafor Business, he stated it was “too early” to speak specifics for that movie, however claimed it could be much less existentially meta than Barbie was. “It is not going to be an odd film,” he stated. “I can inform you we’re taking a contemporary method that might be enjoyable, entertaining and culturally oriented.”

Kreiz’s feedback on Barney & Mates conflict with ones beforehand made by Mattel Movies’ Kevin McKeon. Again in July, the chief claimed to The Wrap this film would “lean into the millennial angst” of the property, calling it “actually a play for adults. Not that it’s R-rated, nevertheless it’ll give attention to a few of the trials and tribulations of being thirtysomething, rising up with Barney — simply the extent of disenchantment throughout the era.” That very same month, fellow govt Robbie Brenner described it as being akin to Being John Malkovich or Adaptation—”Any film that has Barney shouldn’t be definitely going to be simple,” she advised Selection. “We’re not making Ted.”

No matter Mattel finally ends up doing with that Barney film, McKeon does have some extent in highlighting the oddness of rising up with the dinosaur. As highlighted within the 2022 documentary I Love You, You Hate Me, there was a time frame within the early 2000s the place teenagers and adults genuinely hated the character, with the previous making up songs about killing him and the latter sending loss of life threats to these concerned with the present. The film might not totally deal with that type of overblown ugliness, nevertheless it wouldn’t be shocking if that have been acknowledged in some trend.

After all, all of this relies on the precise Barney & Mates film getting made and launched, and we’ll see how that goes.

[by way of Deadline]


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