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Meta Key phrases: What Are They & Ought to You Use Them for website positioning? Acquire US

Meta key phrases are particular meta tags positioned within the HTML head part of a webpage containing an inventory of key phrases that signify the content material of the web page for serps. Nonetheless, they’re now largely disregarded by most main serps on account of misuse.

The meta tag is positioned within the <head> part of your webpage. And appears like this:

<meta identify="key phrases" content material="Keyword1, Keyword2, Keyword3">

No, you shouldn’t. And right here’s why:

Meta key phrases are an outdated and irrelevant meta tag that has no impression in your rankings in main serps like Google or Bing. 

Actually, utilizing them might even harm your website positioning efforts, as they might be seen as a spam sign by some serps. And may reveal your key phrase technique to your rivals. 

It is best to as a substitute give attention to different extra vital meta tags, such because the title tag and meta description. These can have an effect on how your pages seem in search outcomes. And affect customer click-through price. 

Ensure that your pages have distinctive, descriptive, and related titles and meta descriptions that match search intent. 

Additional studying:

Let’s have a look at whether or not different serps like Bing, Yandex, Baidu, and Naver use meta key phrases.


Bing excludes and ignores the meta key phrase tag.

In 2020, Christi Olsen, from Microsoft, tweeted that Bing doesn’t use meta keywords. And that they don’t have any website positioning worth.


With a complete market share of roughly 35%, Yandex is Russia’s second-largest search engine.

Yandex’s support page explains that the website positioning meta key phrases component “can be utilized when figuring out the web page’s relevance to look queries.”

So for those who optimize websites for Yandex search, it’s possible that utilizing meta key phrases will nonetheless assist your rankings.


Baidu dominates China’s search engine market with a total market share of around 64%.

In 2018, an website positioning professional from China wrote a blog post explaining why you shouldn’t use meta key phrases when optimizing your web site for Baidu. 

Within the weblog, he cited a discussion board put up from a Baidu engineer that mentioned Baidu hasn’t been utilizing meta key phrase tags since 2012.

Naver is South Korea’s second-biggest search engine after Google.

Similar to Google, Naver has documentation for optimizing websites for Naver Search.

And whereas they embody details about which meta tags to incorporate in your pages, the documentation doesn’t particularly point out something concerning meta key phrases tags.

So it’s affordable to imagine that meta tags don’t have any discernible significance for Naver.

Folks usually recommend utilizing meta key phrases for competitor analysis.

They advise taking a look at meta key phrases on competitor websites to work out what key phrases they’re attempting to optimize for.

That’s not the suitable method. 


As a result of most websites don’t use meta key phrases tags, so that you gained’t discover any key phrases there more often than not. Plus, some websites even embody junk or irrelevant key phrases of their meta tag fields for this very motive.

However there’s a greater approach.

Use a devoted competitor analysis device like Natural Analysis. 

Begin by including a competitor’s web site, choosing the nation, and clicking “Search.”  

Then, scroll right down to the “High Key phrases” report. And click on “View all # key phrases.”

Like so:

“Top Keywords” report with “View all 5K keywords” button highlighted

Now the device will reveal all of the key phrases the web page is at present rating for on Google’s prime 100 positions. 

"Organic Search Positions" report

Meta tag key phrases aren’t related from a search engine rankings standpoint. 

As a substitute, do that for all of your rivals. And also you’re a lot better geared up to remain forward of them within the SERPs.

Title Tag

A title tag is an HTML code that signifies the title of a webpage. It seems in search engine outcomes, social media posts, and browser tabs. 

And optimizing title tags is without doubt one of the best methods to spice up your rankings. They assist serps perceive what your web page is about. 

You’ll be able to see title tags within the search engine outcomes pages.

Like so:

"SEO Basics: How to Do SEO for Beginners" title tag in Google SERP

Notice: Google doesn’t at all times depend on title tags to generate titles in search outcomes. Typically, it rewrites your titles to match a consumer’s search question. Be taught extra about this replace here.

Title tags are sometimes the first piece of data individuals use to determine which ends up to click on on in search outcomes.

Right here’s some recommendation on crafting excellent title tags in your pages.

  • Maintain your titles beneath 60 characters – Google tends to truncate titles which can be longer than that
  • Use your main key phrase – Google appears to be like at key phrases in your title to grasp the subject your web page covers
  • Add click-enticing modifiers – Reminiscent of “greatest,” “prime,” or the present 12 months. This could enhance your CTR (click-through price)

Additional studying:

Meta Description

A meta description is the descriptive abstract of a webpage that may seem in search outcomes. They assist customers know what they’ll discover on the web page. And it encourages them to click on via. 

Meta descriptions can present up within the SERPs under the title tag. 

Like this:

meta description highlighted in SERP

Notice: Google doesn’t at all times show the meta description specified within the HTML code. Typically, it overrides and generates an outline it thinks customers will discover extra related to the searched question.

Meta descriptions aren’t a direct rating issue. However writing a compelling meta description can enhance your CTR.

Right here’re some concepts to remember when crafting your meta descriptions:

  • Maintain your meta descriptions under 120 characters – Google tends to truncate meta descriptions over roughly 120 characters
  • Embody your key phrase – Google bolds phrases and phrases that match the search question within the meta description
  • Write one thing click-worthy, not clickbait – Precisely summarize the web page’s content material

Additional studying

Take It a Step Additional

Now what meta tag key phrases are and if you ought to be utilizing them. (You shouldn’t). 

That being mentioned, it is best to give attention to different, extra vital, on-page website positioning parts. This implies updating content material, title tags, meta descriptions, inside hyperlinks, and extra. 

Serps will have a look at on-page website positioning alerts to find out if a web page matches a consumer’s search intent. 

And if it does, they’ll rank it increased in search outcomes. 

You’ll be able to simply pinpoint your web site’s on-page weaknesses (and repair them) with the On Web page website positioning Checker device. 

Arrange a mission and the device will present actionable concepts you may implement to attempt to enhance your rankings. 

On Page SEO Checker tool provides actionable ideas to improve your page

These concepts are primarily based on the highest 10 real-time rivals for every of your goal key phrases. 

You’ll additionally see an inventory of the highest pages to optimize:

"TOP pages to optimize" report

This record offers you an concept of the pages it is best to prioritize to take advantage of impression within the shortest period of time. 

Implement as many optimization concepts as you may. And schedule computerized crawls. 

You are able to do this by clicking on the “gear” icon and clicking on “Schedule.” 

Where to schedule automatic crawls in On-Page SEO Checker Tool

Then, choose “Weekly” and examine the field subsequent to “Get electronic mail updates each Monday.” And click on “Save.”

"Schedule" box opened

Now you’re arrange for on-page website positioning success. 

#Meta #Key phrases #website positioning

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