Common Music Group-owned artist and label companies firm Virgin Music Group has expanded its operations into Lagos, Nigeria.
Revered music government, Olukorede “Kay” Ikazoboh has been named Head of Virgin Music Nigeria and can oversee the corporate’s operations available in the market.
Among the many first offers introduced within the area by Virgin embody partnerships with Dvpper, described by Virgin as “certainly one of Nigeria’s hottest Afrobeats labels”, solo artist Reekado Banks, in addition to a single with Darkoo that includes Ayra Starr.
A broadly revered music supervisor by way of her personal Kimani Moore Leisure, Ikazoboh has helped to information the careers of artists comparable to Odunsi the Engine, Mowalola, and Taylwar.
She additionally served in quite a lot of positions in Rising Markets for Warner Music Group.
Common Music Group launched Virgin Music Group as a brand new international division in September 2022, consolidating all of its current artist companies companies.
These companies embody (i) Ingrooves, the music distribution and advertising agency acquired by UMG in 2019, and (ii) Virgin Music Label and Artist Providers, which was launched by Common in 2021.
Each turned subsidiaries of the brand new international VMG division, alongside mtheory Artist Partnerships, which UMG ingested as a part of the ‘acqui-hire’ of mtheory’s founders (JT Myers and Nat Pastor) as Co-CEOs of VMG.
Virgin Music Group has had a presence in Africa since 2021 when the corporate, by way of Ingrooves, acquired South Africa’s Electromode, a distinguished unbiased music distributor within the area.
Final yr Virgin additionally launched a devoted African label companies division with greater than 15,000 titles, 50 label companions and 100 + artists from greater than 25 African nations.
Virgin Music Group can be increasing elsewhere on the planet, like within the Center East for instance, the place Common Music Group just lately acquired UAE-based Chabaka Music, with that firm now changing into a part of UMG’s Virgin Music Group.
Virgin Music claims to have “performed a significant function in most of the world’s rising standard music genres, together with Afrobeats, música Mexicana, Ok-pop and others”.
“The worldwide urge for food for the unbelievable musical creativity springing from Africa has by no means been stronger.”
Nat Pastor, Virgin Music Group
Nat Pastor, co-CEO of Virgin Music Group mentioned: “The worldwide urge for food for the unbelievable musical creativity springing from Africa has by no means been stronger.
“Establishing a presence in Nigeria is one other vital step in our dedication to serving unbiased African artists and entrepreneurs all through the area.”
Michael Roe, Managing Director Virgin Music Worldwide, mentioned: “Kay is thought all through Nigeria as a champion of unbiased labels and artist growth.
“Her relationships, experience and perception into the native market make her the proper government to steer our operations on this crucial music market.”
“Nigeria has turn out to be a vastly vital inventive hub, producing a number of the most enjoyable music wherever on the planet.”
Olukorede “Kay” Ikazoboh
Added Ikazoboh: “Nigeria has turn out to be a vastly vital inventive hub, producing a number of the most enjoyable music wherever on the planet.
“I’m wanting ahead to working with unbiased labels and artists to assist them construct their fan bases each right here and world wide. I’m actually honored to steer this mission with my staff and look ahead to the unbelievable journey forward.”Music Enterprise Worldwide
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