HomeEntertainmentZaslav Repeats Warner IP Needs | Acquire US

Zaslav Repeats Warner IP Needs | Acquire US

Warner Bros. wants hits. Like many studios, it’s in need of money now and blaming the strikes, reasonably than admitting to high quality points and a string of flops. Nonetheless, the CEO David Zaslav thinks he has the reply, and it lies with their present IP.

This isn’t new information. Zaslav has repeated his calls to mine their IP extra successfully up to now. Showing on the Goldman Sachs Communacopia and Expertise Convention, he repeated his declare that Warner Bros. has nice IP, however has used them ineffectively these days. In his phrases:

“…that content material has been underused…”

He was very clear on the place he felt there had been gaps. He stated the corporate hasn’t carried out something with “long-form Superman” for over ten years. He additionally stated:

“We haven’t carried out something with Harry Potter for greater than a decade. We haven’t carried out something with Lord of the Rings.”

The sophisticated rights concern with MGM meant The Hobbit was a co-production, whereas Warner Bros. is totally uninvolved with Amazon’s The Rings Of Energy, one thing they’re most likely more than happy about. Warners are engaged on animated entries into the Lord Of The Rings franchise.

With Harry Potter, an HBO collection primarily based on the unique books has already been introduced. Harry Potter and the Cursed Little one stays resolutely a stage play. The Implausible Beasts prequel collection was canned after three films.


David Zaslav

You may already see the place that is going. This bears all of the hallmarks of a typical Warner Bros. clusterfuck within the making. The confused, lacking-in-plan, sweat the assets-at-all-costs strategy that led to the DCEU debacle. Studio panic and tinkering will probably doom something they attempt to do, as Warner Bros. has a status amongst creatives for being unable to assist itself on this regard. Count on Henry Cavill and Black Adam-style u-turns and confusion throughout a number of franchises. Cloudy continuity, a number of variations of the identical characters throughout completely different media. The standard.

It doesn’t bode properly for readability of decision-making when it was the studio that appeared to actively forestall something “long-form Superman” from occurring for years. Zaslav added:

“We’ve received to watch out to not overuse the content material… we have to deploy our greatest capital, and we have to do it with one of the best artistic individuals on the earth”.

Oh, you candy summer time youngster. Welcome to Hollywood.

Zaslav Repeats Warner IP Needs | Acquire US Obtain US

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